Volkswagen has been a proud partner of the Chinese New Year festivities in Sydney for six consecutive years. As part of the 2012 celebrations Volkswagen encouraged people to "Think Blue." this Chinese New Year – the Year of Dragon.
Volkswagen created a range of "Think Blue." activations at key Chinese New Year Events including the "Think Blue." wall, a paint wall made entirely of recycled materials which allowed children to depict their idea of what being environmentally friendly is. The "Think Blue." pod allowed people to experience the power behind environmentally friendly energy by pedalling a stationary bike for 90 seconds to generate enough energy to power a photo booth for their very own self-powered photo opp.
As the single most important celebration of the year for Australia’s growing Chinese community, Volkswagen takes great pride in its partnership with the City of Sydney to support one of the city’s most multicultural and diverse celebrations.